Cashew on your phone: N’kalô: RONGEAD’s market-advice app in West Africa

Cashew prices were low in 2008, and cashew growers in northern Côte d’Ivoire were worried. Would they be able to get a decent price for their crop? Reliable information from the Abidjan, the commercial capital and main port, was hard to get. Sékongo Soungari and his colleagues at RONGEAD, a French NGO with 30 years of experience in marketing and sustainable development, discussed the issue. They designed a project, funded by the European Union, to collect market prices for cashew from around the country and send the information.via text messages to cashew growers.

  • Show table of contents

    The project
    Advice for both sides
    From gathering to dissemination
    Promoting the service
    Meanwhile, elsewhere…
    Production team
    Impact
    A sustainable service?
    Learning from experience
    Business model

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Cashew on your phone: N’kalô: RONGEAD’s market-advice app in West Africa
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