Cashew on your phone: N’kalô: RONGEAD’s market-advice app in West Africa
Cashew prices were low in 2008, and cashew growers in northern Côte d’Ivoire were worried. Would they be able to get a decent price for their crop? Reliable information from the Abidjan, the commercial capital and main port, was hard to get. Sékongo Soungari and his colleagues at RONGEAD, a French NGO with 30 years of experience in marketing and sustainable development, discussed the issue. They designed a project, funded by the European Union, to collect market prices for cashew from around the country and send the information.via text messages to cashew growers.