Information and communication management strategy development: A toolkit for agricultural and rural development organisations: Facilitator’s guide
This Facilitator’s Guide has been developed to meet a need expressed by agriculture and rural development organisations in African, Pacific and Caribbean (ACP) countries highlighted in the needs assessment studies conducted from 2003-2012 by CTA (The Technical Centre for Agricultural and Rural Cooperation). In response to this need, CTA has embarked on developing this guide and training selected professionals from ACP countries who in turn train more professionals in their home countries. As such, the manual primarily aims to meet the need for building ICM strategy development skills of agriculture and rural development organisations in ACP countries. These organisations range from small NGOs to medium-sized organisations, to large government departments or research institutes. The suggestions the guide contains
can be adapted to local conditions. Within these organisations, the primary target audiences of the guide are information and communication professionals (information, communication, ICT, archives) and others involved in, or entrusted with the
responsibility for, managing the information and communication activities of their organisations. Ideally, the target trainees should have formal university-level training in some area of information, communication or ICT, and some years of relevant work experience in ICM to be able to actively participate in the training and to conduct training on their return to their home countries.